Since launching on Friday 6 November, Australian-owned and operated Domino’s Pizza
Enterprises Ltd (“Domino’s”) new iPhone ordering app has become the number one
downloaded free app in Australia with more than 36,000 downloads.
Domino’s celebrated the success of the app at the official Domino’s iPhone app launch party
on Wednesday 10 November at Luxe Studios in Darlinghurst, Sydney, where they
announced the app had reached the top spot.
Hosted by Mike Goldman, Domino’s iPhone app launch party showcased the future of pizza
ordering as attendees were taken on a journey of places where you wouldn’t think ordering a
pizza was possible until now!
Domino’s Online Marketing Manager Michael Gillespie said the launch party was a huge
success and the perfect way to celebrate Domino’s iPhone app becoming the number one
downloaded free app in Australia.
“Our iPhone app launch party was a great success showcasing the convenience of the app
which allows customers to make orders anywhere, anytime, as well as featuring live
entertainment and exclusive private demonstrations of the new app in action,” Mr Gillespie
said.
“The launch party was the ideal way to celebrate the success of Domino’s iPhone app which
has been the number one downloaded free app in Australian for four consecutive days.
“We know our customers lead busy lives which is why we want to stay at the forefront of new
innovation and continue to give them the freedom to place a Domino’s order when and how it
suits them.
“With more than a million pizza combinations in the palm of your hand, the Domino’s app
gives customers the freedom to place an order their way and in their time.”
Mr Gillespie went on to say now iPhone or iPod touch users can have a Domino’s store in
their pocket anywhere, anytime and frequent Domino’s customers are able to create an
account and save their favourite orders for next time to make the ordering process even
faster.
“Designed and built in Australia, Domino’s new iPhone app makes ordering fun while having
all the functionality right at your finger tips,” Mr Gillespie said.
“Customers have complete control of the ordering process, you can flip your iPhone or iPod
touch to view our menu in landscape, place a pick up or delivery order, access hot offers,
pay by cash or credit and even track your order to see when it's ready.”
The Domino’s Pizza App is available for free from the App Store on iPhone and iPod touch or
at www.itunes.com/appstore/.
Domino’s Pizza Enterprises Limited is Australia’s only publicly-listed pizza company and is
the master franchisor for the Domino’s Pizza brand in Australia, New Zealand, France,
Belgium and The Netherlands.
Domino’s and its franchisees have 782 stores across five countries, employing more than
16,000 part-time and full-time staff and making more than 60 million pizzas each year.
ENDS
For further information, interviews or images contact:
Sarah Morgan, Domino’s Public Relations Manager
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