Pizza News

Thursday
Sep 09th
 MARKETER’S DREAM - PRE QUALIFIED PROSPECTS

MARKETER’S DREAM - PRE QUALIFIED PROSPECTS

The new reality in marketing and business today is that when business owners, managers and sales people first talk to new and prospective clients, many are pre-qualified.  Indeed, self qualified.

These often first time prospective purchasers are well informed, confident, discerning, often articulate and assertive.  Moreover, they are ready to buy and have the capacity to conclude a deal, typicall...
 

POINT OF SALE

POINT OF SALE

The same principles apply to industrial sales.  Success will not necessarily gravitate to those who are industrious or more industrious.  Winning business on price competitiveness and tendering is increasingly marginal, with margins being wafer thin.  Therefore, seek out, establish and introduce ...

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